Skip to content

Business process automation

From answering calls and messages to order intakestock controlinvoicingcustomer follow-upcontent productionmanagement reporting

What the map shows

10
areas of the business
40
processes
120
automated steps
AFA operations map: ten domains, forty processes, one hundred and twenty machine stages, one human checkpoint on each process

An overview of the operations map. The full, clickable version is on the map page.

Services

Ten domains of automation

Phone operatorEvery call answered. Even after closing time.

The situation

The phone rings and nobody is there. The caller does not leave a message, they dial the next number.

What gets deployed

The operator answers, books slots, transfers to the right person, and files a summary of the call.

Outcome

Every call answered. Even after closing time.

Phone operator

Call from 0912 123 4567

Hi, do you have anything free tomorrow?

Yes, tomorrow 10:30 or 16:00 are open.

  • Booked for 10:30
  • Confirmation SMS sent
  • Call summary filed
AI assistantEvery message gets an answer and every lead is logged, at any hour.

The situation

11 PM. A customer asks for a price in your DMs. By morning, they’ve bought elsewhere.

What gets deployed

Answers on WhatsApp, Instagram and your site, collects details, opens a file. Anything it can’t answer goes to you.

Outcome

Every message gets an answer and every lead is logged, at any hour.

AI assistant

You’re the customer; send one:

Customer supportNo request goes unanswered.

The situation

After-sales requests are spread across channels, and each one depends on a person remembering it.

What gets deployed

Every request is logged, classified and routed to its owner; repeat answers go out automatically.

Outcome

No request goes unanswered.

Customer support

Support queue · today

  • Ticket #312 routed to engineering
  • Saved answer sent for a repeat question
  • Satisfaction survey sent after closing
Operations automationThe busywork runs itself. You do the work that’s worth your time.

The situation

Every order: manual entry, stock check, warehouse ping, invoice. Fifteen minutes; dozens of times a week.

What gets deployed

The chain runs itself, logs every step, and stops for your approval wherever a decision matters.

Outcome

The busywork runs itself. You do the work that’s worth your time.

Operations automation

New order

Trigger

Smart check

Decision

Notify warehouse

Message customer

Issue invoice

Last run

  • Order received
  • Stock confirmed
  • Warehouse notified
  • Customer messaged
  • Invoice: waiting for your sign-off
Website & online storeSales stop waiting for someone to wake up.

The situation

A customer is ready to buy at midnight and the shop is an Instagram page.

What gets deployed

Catalog and payment go online; repeat questions answer themselves and every purchase lands in the customer’s file.

Outcome

Sales stop waiting for someone to wake up.

Website & online store

Order #1042

  • Paid online
  • Receipt texted to customer
  • Logged to customer file
SEO and visibilityNew customers arrive from search.

The situation

A search for the product name returns competitors, not this business.

What gets deployed

Technical faults are monitored, target terms are chosen, and page copy is prepared for those terms.

Outcome

New customers arrive from search.

SEO and visibility

Target term rankings

  • wholesale parts · rank 9 to 4
  • today's price · rank 14 to 11
  • Three technical faults fixed on product pages
Content productionThe page stays alive without anyone spending two hours a week.

The situation

The page has not been updated in two weeks. Nobody has time and nobody knows what to post.

What gets deployed

A calendar gets built, drafts get written, and after your approval they publish on schedule.

Outcome

The page stays alive without anyone spending two hours a week.

Content production

This week

  • Sat · new product intro
  • Mon · answer to the frequent question
  • Wed · behind the scenes

All three drafts waiting for your approval

Loyalty clubOld customers come back without anyone remembering to chase them.

The situation

A customer bought once and left. You have the number, but nobody ever had time to follow up.

What gets deployed

Every buyer joins automatically, earns points, and if they go quiet gets one message tied to their last purchase.

Outcome

Old customers come back without anyone remembering to chase them.

Loyalty club

Club member · since June

Points: 120

  • Tier two reward unlocked
  • 45 quiet days; win-back message ready
  • Offer based on last purchase
Finance and invoicingThe books close daily, not monthly.

The situation

Invoices are issued by hand, and matching payments takes hours at the end of every month.

What gets deployed

Invoices are issued with the order, bank credits are matched against them, and overdue balances are chased automatically.

Outcome

The books close daily, not monthly.

Finance and invoicing

Today's ledger

  • Invoice #218 matched to a bank credit
  • Two overdue invoices chased
  • Balances brought up to date
Reports & alertsDecisions from numbers, not guesses.

The situation

Month’s end; the numbers live across two ledgers and three phones.

What gets deployed

A short brief every morning, where you actually read; any odd number raises a same-day alert with context.

Outcome

Decisions from numbers, not guesses.

Reports & alerts

Today’s brief

  • Yesterday’s sales ran above the weekly average
  • Three invoices are awaiting settlement
  • Top seller is running low on stock

Operations console

  • DM answered; consultation booked for Tuesday 10:302 minutes ago
  • New order queued; stock confirmed, warehouse notified9 minutes ago
  • Bank transfer matched to invoice #21821 minutes ago
  • Daily brief delivered to the owner07:30

Calculator

How much time comes back?

calc.afa

Working hours freed per month

140hours

18
Equivalent working days per month
84
Requests answered per month

An estimate from your own inputs, not a delivery promise. It assumes roughly 60% of repetitive work can be handed to a system and roughly 70% of missed requests can be rescued; the exact figures follow a review of your processes.

An estimate from your own numbers. The real figure comes out of the free assessment.

Free assessment

Automations shipped

Before and after the system

Three automations running right now.

Restaurant

Every order in one queue

Before
Orders came in by phone, Instagram and WhatsApp and went onto paper. On busy nights, messages got lost.
What was deployed
Multichannel order intake · one kitchen queue · nightly report
Now
Every order from every channel registers itself; kitchen and register see a single list.

Order intake · replies · reporting

Clothing retailer

From DMs to an online store

Before
Every sale took a thread of messages, and after the sale there was no record of the customer.
What was deployed
Online store · automatic answers to repeat questions · customer files
Now
Catalog and payment went online; repeat questions answer themselves and every purchase lands in the customer’s file.

Online store · customer files

Technical services

Dispatch without the notebook

Before
Requests were taken by phone and written in a notebook; follow-ups were forgotten.
What was deployed
Automatic request intake · dispatch scheduling · two-way reminders
Now
Requests register and schedule themselves; customer and technician both get reminders.

Request intake · scheduling · reminders

Process

Four steps to a live system

  1. The call

    You leave a number, we call. A short conversation about the repetitive work in your business.

  2. The review

    We walk your current processes and establish which ones a system can take and which ones it cannot.

  3. The proposal

    Scope and price, based on how many processes and how many tools have to be wired together.

  4. First process

    Built and live, with its human checkpoint in place. Then the next one.

    Two to four weeks, depending on the tool count

Why us?

  • Live in weeks, not months

    The first process is live two to four weeks in. Scale comes after.

  • On your existing tools

    Nothing new to learn; the system plugs into the WhatsApp, spreadsheets and tools you already run.

  • You own it

    Code, domain and data registered in your name from day one. If you stop, the system is yours and keeps working.

  • You decide

    Nothing important runs without your sign-off. A design constraint, not a setting.

Free assessment

Free assessment

Leave a number. One short call tells you which work a system can take. No commitment.

Request an assessment

Used only to contact you about this request.

Before the call

Does a bot really answer the calls?

Yes, and it understands Persian. Anything it cannot handle is transferred or logged and flagged on the spot; no call goes unanswered.

What happens when it gets something wrong?

Every process has a human checkpoint and everything the system does is recorded. A mistake is either stopped before it runs, or traceable and reversible after.

Will it understand our language and our terms?

Your own words and terms are given to the system. The more it runs, the closer its answers get to your tone.

Where does our data live?

On infrastructure registered to your own company. We hold access only as long as you want us to, and removing it is simple admin.

Is it worth it for a small business?

You start with one process, not the whole system. If that one process does not return time or sales, there is no sense continuing, and we stop there.

Do we have to replace our current tools?

No. We start by connecting the tools you already use. A swap is only suggested when the tool itself is the obstacle.

Does our team have to learn something new?

No. The work stays in the tools you already use; the separate panel is only for watching and switching things off.

What if our volume multiplies?

The same system handles it unchanged. What grows with you is usage, not manual work.

What happens after handover?

The system is monitored and every error is reported. Changes and new processes carry on after handover too.

What if we stop working together?

The system keeps running; the code and access were yours from the start. We hand over the docs and nothing stays tied to us.